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Web Statistics Explanation

How to Read Webalizer Stats

Before I get into the details lets note that if you scroll down the stats page and look at the breakdown you can tell basically the 3 most important pieces of info:

  1. what pages people are mainly viewing (total URLs) - i.e. what people want to see;
  2. what pages have LINKs to your site (total sites) - i.e. what other web sites have links to you (including search sites like google);
  3. when they are viewing them (time of day and day of month.

Now, to get into the details:

Lets say I have 1 web page (i.e. html page) with 3 graphics on it (i.e. 3 gifs).

If I visit that web page 1 time I generate the following stats:

pages = 1 (1 html page)
files = 3 (3 gifs)
hits = 4 (1 html page + 3 gifs)

Lets say I hit the refresh key 1 time, my stats change to:

pages = 2 (1 html page visited twice)
files = 6 (3 gifs each used twice)
hits = 8 (1 html page + 3 gifs all used twice)

the total KBYTES is of course just the total number of kilobytes transferred during the month

visits = the number of different IP addresses (basically COMPUTERS) used to visit your site - i.e. if I load 1 page 5 times from 1 computer I am still 1 computer visiting your site

unique sites = the number of different hostnames unique users who visit the site - i.e. unique visitors. This is similar the the number of VISITS - but is slightly larger because the hostname may vary slightly. They are listed further down the stats page.

unique urls = unique file paths visited on your site (i.e. includes images) - i.e. similar to HITS above, but this is UNIQUE (each only counted once - i.e. the number of html pages plus graphics on your site)

unique referrers = this means the number of different web pages which have a LINK to your site which was used. THey are listed further down the stats page.

unique username = people who have logged in to the site with a username and password

unique user agents = the different BROWSERS used to visit your site - including different VERSIONS of each browser (i.e. netscape 1.0 vs. netscape 2.0).

Hope this make sense, it is complicated. Please ask for further clarification if any part doesn't make sense.


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